Diabexy Sugar-Free Sweetener Powder - No Maltodextrin, No Dextrose, 250g

Diabexy Sugar Free Sweetener is a convenient and healthier alternative to regular sugar. It is ideal for those who are looking to reduce their sugar intake without sacrificing sweetness in their food and beverages.

Key Features: - Sugar-free sweetener powder - Contains no maltodextrin or dextrose - Comes in a 250g pack

For whom: Diabexy Sugar Free Sweetener is suitable for individuals who are diabetic, looking to lose weight, or simply trying to cut back on their sugar consumption. It can be used by both adults and children as a substitute for sugar in their diet.

Pros: - Helps in managing blood sugar levels - Convenient packaging for easy use - Does not contain any artificial sweeteners

Cons: - Some may find the taste slightly different from regular sugar - May not dissolve as easily in cold beverages

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	No Maltodextrin or Dextrose aligns with health-conscious consumer trends.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for sugar-free products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both established and emerging sugar-free sweetener brands.	MarketWatch
Use-case Advantage	5	5	Versatile sweetening option suitable for various dietary needs.	Grocery Times
Final Market Score	100	76/100 (3.80/5)	Diabexy Sugar-Free Sweetener Powder is well-positioned in the growing Indian market for sugar-free products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—