Dexolac Follow Up Stage 4 Infant Formula Milk Powder for 18-24 Month Babies with 36 Vital Nutrients - 400g BIB Pack

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned infant formula with strong brand and competitive pricing.
Rs.490.00 Rs.525.00
Best price from Amazon.in Amazon.in

Details



Key Features: - Specifically designed for babies aged 18 to 24 months - Contains 36 vital nutrients essential for your baby's growth and development - Comes in a convenient BIB pack for easy feeding on the go - Easy to prepare and digest

For whom: This product is suitable for parents with babies aged 18 to 24 months who are looking for a nutritious and convenient formula milk powder to support their child's growth and development.

Pros: - Contains a wide range of essential nutrients to support your baby's health - Convenient packaging for feeding on the go - Easy to prepare and digest

Cons: - Some parents may find the price point to be higher compared to other formula milk powders on the market - Not suitable for babies under 18 months old or over 24 months old

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a comprehensive set of 36 vital nutrients for 18-24 month babies. Product Packaging
Brand Strength 20 10 Established brand with good reputation among parents. Brand Equity
Category Momentum 20 15 Growing demand for infant nutrition products in Indian market. Euromonitor
Price Positioning 20 10 Competitively priced compared to similar infant formula products. Retail Audit
Competition 10 6 Facing moderate competition from other established infant formula brands. Market Research India
Use-case Advantage 5 5 Tailored for the specific nutritional needs of 18-24 month babies. Product Website
Final Market Score 100 66/100 (3.30/5) Well-positioned infant formula with strong brand and competitive pricing.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Dexolac Follow Up Infant Formula Milk Powder for Babies Stage 4 18 to 24 months with 36 Vital Nutrients 400gms BIB Pack

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Best price
Rs.490.00 Rs.525.00