Dettol Lime Fresh Bathing Soap Bar, 12hr Freshness, 400g - Pack of 4

Dettol Lime Fresh Lime Cool Bathing Soap Bar is a refreshing soap that provides long-lasting freshness for up to 12 hours. With its invigorating lime fragrance, this soap is perfect for those looking to feel clean and energized throughout the day.

Key Features:
- Contains refreshing lime fragrance
- Provides 12-hour freshness
- Comes in a pack of 4 bars, each weighing 100gm
- Dermatologically tested and safe for daily use

For those who enjoy citrus scents and want a soap that will keep them feeling fresh all day long, Dettol Lime Fresh Lime Cool Bathing Soap Bar is the perfect choice. Whether you have a busy day ahead or just want to start your morning feeling revitalized, this soap will leave you feeling clean and energized.

Pros:
- Long-lasting freshness for up to 12 hours
- Refreshing lime fragrance
- Dermatologically tested and safe for daily use

Cons:
- Some may find the lime fragrance too strong
- May not lather as much as other soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting freshness and suitable for Indian climate.	Business Today, Hindu Business Line
Brand Strength	20	18	Dettol is a trusted brand known for quality and freshness.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for hygiene products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Financial Express, India Today
Competition	10	0	Intense competition in the soap bar market segment.	CNBC TV18, Moneycontrol
Use-case Advantage	5	3	Convenient pack size for family usage.	Outlook India
Final Market Score	100	66/100 (3.30/5)	Dettol Lime Fresh Soap Bar offers a balanced mix of freshness, quality, and value in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—