Dettol Antiseptic Disinfectant Liquid for First Aid Surface Cleaning and Personal Hygiene - 250ml, Pack of 2

Key Features: - Trusted brand for antiseptic protection - Kills 99.9% of germs - Suitable for first aid, surface cleaning, and personal hygiene - Can be used for disinfecting wounds, cuts, and insect bites - Can be used to sanitize surfaces like doorknobs, countertops, and bathroom fixtures
For whom: - Ideal for households with children - Suitable for outdoor activities, camping, and travel - Recommended for healthcare professionals and first aid kits - Perfect for anyone looking for a reliable antiseptic solution for various purposes
Pros: - Versatile and multi-purpose disinfectant - Easy to use and convenient packaging - Provides effective protection against germs and bacteria - Trusted brand with a long history of quality products - Economical pack of 2 for extended use
Cons: - Strong smell may not be appealing to some users - Can cause skin irritation in sensitive individuals - May not be suitable for those with allergies to specific ingredients - Packaging may leak if not properly sealed after use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers versatile usage for both first aid and surface cleaning	TOI, NDTV
Brand Strength	20	15	Dettol is a trusted brand known for quality and reliability	Business Standard, Hindu
Category Momentum	20	10	High demand due to increased focus on hygiene post-pandemic	Mint, ET
Price Positioning	20	10	Competitively priced for a pack of 2, offering value for money	Livemint, CNBC
Competition	10	6	Facing competition from other established disinfectant brands in the market	Financial Express
Use-case Advantage	5	5	Addresses multiple hygiene needs in one product, convenient for consumers	Economic Times
Final Market Score	100	66/100 (3.30/5)	Dettol Antiseptic Disinfectant Liquid holds a strong position in the hygiene market segment.

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