Derby Orange Flavored Sugar-Free Hard Candies 330g - Approx 115 Pieces, Toffees, Lollipops - Diabetic-Friendly, No Sugar Added

Key Features: - Orange flavoured sugar free hard candies - Approx 115 pieces in a 330gm pack - Suitable for diabetics and those looking to reduce their sugar intake - No sugar added, sweetened with alternative sweeteners

For whom: - Individuals with diabetes or those on a sugar-restricted diet - Individuals looking for a guilt-free sweet treat - Those who enjoy the taste of orange-flavoured candies

Pros: - Sugar free, great for health-conscious individuals - Convenient for on-the-go snacking - Delicious orange flavour that satisfies sweet cravings without the guilt

Cons: - May not taste the same as traditional sugar-filled candies - Some individuals may experience a cooling sensation from the alternative sweeteners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide variety of flavors and diabetic-friendly features meet consumer needs.	Business Standard, Financial Express
Brand Strength	20	10	Established brand with a reputation for quality and innovation.	Business Today, Hindu Business Line
Category Momentum	20	15	Growing demand for sugar-free products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Livemint, CNBC TV18
Competition	10	6	Facing competition from both traditional and new sugar-free candy brands.	Business Insider, Moneycontrol
Use-case Advantage	5	5	Convenient packaging and portion control for on-the-go consumption.	The Economic Times
Final Market Score	100	66/100 (3.30/5)	Derby Orange Flavored Sugar-Free Hard Candies are well-positioned in the growing Indian sugar-free candy market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—