Denver GOAT Deodorant - Long Lasting - 150ML x 2 Pack

Key Features: - Long-lasting deodorant spray for men - Comes in a convenient pack of 2 - Uniquely formulated to combat body odor and keep you feeling fresh all day - Has a masculine scent that is not overpowering

For whom: - Men of all ages looking for an effective and long-lasting deodorant - Those who want a convenient pack of 2 for easy use at home or on-the-go

Pros: - Provides long-lasting protection against body odor - Convenient pack of 2 - Masculine scent that is not overpowering Cons: - Some users may prefer a different scent profile - May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting formula and 2-pack offer align well with Indian consumer preferences for value.	Euromonitor
Brand Strength	20	10	Denver is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established brands in the men's deodorant segment.	GfK
Use-case Advantage	5	5	Addresses the need for long-lasting freshness in Indian climatic conditions.	Kantar
Final Market Score	100	66/100 (3.30/5)	Denver G.O.A.T Deodorant Spray for Men offers a competitive option in the growing men's grooming market in India.

Factor	Rating (out of 5)	Notes
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