CRULLA SP 4 Ultra Whitening Toothpaste - Advanced Stain Removal Formula for Teeth Cleaner - 50gm Pack of 1

About Product:

The CRULLA SP 4 Ultra Whitening Toothpaste is a teeth cleaner with an advanced whitening formula designed for stain removal. This toothpaste comes in a convenient 50gm pack of 1.

Key Features:

This toothpaste is specially formulated to remove deep stains and brighten teeth for a whiter smile. Its advanced whitening formula helps to gently and effectively cleanse the teeth for a thorough clean.

For whom:

The CRULLA SP 4 Ultra Whitening Toothpaste is suitable for anyone looking to enhance the whiteness of their teeth and maintain a healthy oral hygiene routine.

Pros:

- Advanced whitening formula for deep stain removal
- Convenient 50gm pack for easy use
- Helps to brighten and whiten teeth for a cleaner smile

Cons:

- May not be suitable for individuals with sensitive teeth or gums
- Some users may prefer a different flavor or texture of toothpaste.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced stain removal formula aligns with consumer preferences for effective oral care solutions.	AC Nielsen
Brand Strength	20	15	Established brand with a reputation for oral care products.	Brand Equity
Category Momentum	20	10	Growing demand for teeth whitening products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar whitening toothpaste products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and new entrants in the teeth whitening segment.	Kantar
Use-case Advantage	5	5	Addresses the need for teeth cleaning and whitening in a single product.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Competitively priced toothpaste with advanced stain removal formula catering to the growing demand for teeth whitening products in India.

Factor	Rating (out of 5)	Notes
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