Cos IQ Exfoliating Face Wash with 2% Salicylic Acid BHA and 10% Glycolic Acid AHA - Sulphate Free Anti-Acne Cleanser for Oily, Dry Skin - Pimples, Skin Brightening, Oil Control - 100ml

About the Product: Cos IQ Exfoliating Face Wash is a gentle yet effective cleanser designed for oily and dry skin types. It contains 2% salicylic acid (BHA) and 10% glycolic acid (AHA) to help exfoliate the skin and unclog pores.

Key Features: - Sulphate-free formula - Anti-acne properties - Helps with skin brightening - Controls excess oil and dirt buildup on the skin

For Whom: This exfoliating face wash is perfect for those with oily or dry skin types, especially those prone to acne and pimples. It is also suitable for those looking to improve skin tone and texture.

Pros: - Helps to prevent and treat acne - Exfoliates the skin for a smoother complexion - Controls oil production and reduces shine - Helps to brighten and even out skin tone

Cons: - May be too strong for sensitive skin types - Can cause dryness if used too frequently - May cause slight irritation for some users, especially if not used with sunscreen

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High concentration of salicylic acid and glycolic acid suitable for oily and dry skin concerns in India.	Beauty Insider
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for anti-acne skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Vogue India
Competition	10	0	Intense competition in the Indian anti-acne skincare segment, requiring strategic differentiation for sustained success.	Cosmopolitan India
Use-case Advantage	5	3	Addresses multiple skin concerns like pimples, skin brightening, and oil control, catering to diverse Indian consumer needs.	Elle India
Final Market Score	100	66/100 (3.30/5)	Well-positioned anti-acne face wash with strong brand presence in the competitive Indian skincare market.

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