Cos IQ Brightening Men's Intimate Wash 100ml with Lactic Acid and Lactoserum

This Cos IQ Brightening Intimate Wash for Men is a specially formulated hygiene wash designed to cleanse and brighten the intimate areas for men. It contains lactic acid lactoserum which helps maintain the pH balance and keep the skin feeling fresh.

Key Features: - Contains lactic acid lactoserum for pH balance - Helps brighten and cleanse intimate areas - Suitable for daily use - Comes in a convenient 100ml size

For whom: This intimate wash is designed specifically for men who want to maintain hygiene and freshness in their intimate areas. It is suitable for all skin types and can be used on a daily basis.

Pros: - Helps maintain pH balance - Cleanses and brightens intimate areas - Convenient size for travel or daily use Cons: - Some may find the scent too strong - May not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates key ingredients like Lactic Acid and Lactoserum for effective brightening.	Product Label
Brand Strength	20	15	Established brand with a reputation for quality and innovation in personal care.	Brand Equity
Category Momentum	20	10	Growing demand for men's intimate hygiene products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	6	Facing moderate competition from other brands offering similar men's intimate wash products.	Euromonitor
Use-case Advantage	5	5	Addresses a specific need for intimate hygiene among men, offering a unique solution.	Healthline
Final Market Score	100	66/100 (3.30/5)	Well-positioned men's intimate wash with brightening properties in a growing market segment.

Factor	Rating (out of 5)	Notes
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