Conscious Chemist Multi-Oil Body Wash Shower Gel 300ml - Moisturizing Hydrating Body Wash for Men and Women - Gentle Formula for All Skin Types - Enhances Glow and Softness

The Conscious Chemist Multi Oil Body Wash Shower Gel is a luxurious and moisturizing body wash that is perfect for both men and women. It is formulated with a blend of oils that hydrate dry skin and enhance its glow and softness.
Key Features: - Contains a blend of oils for deep hydration - Enhances skin's glow and softness - Gentle formula suitable for all skin types - Leaves skin feeling clean and refreshed
For whom: This body wash is perfect for anyone looking to moisturize and hydrate their skin while enjoying a luxurious shower experience. It is suitable for all skin types, making it ideal for everyone in the family.
Pros: - Deeply hydrates dry skin - Enhances skin's glow and softness - Gentle and nourishing formula - Suitable for all skin types
Cons: - Some may find the scent too strong - May be on the pricier side compared to other body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation catering to diverse skin types and needs.	Vogue
Brand Strength	20	10	Established brand with positive reputation in the beauty segment.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash products.	Euromonitor
Competition	10	6	Facing moderate competition from established and emerging brands.	Forbes
Use-case Advantage	5	5	Versatile product suitable for both men and women.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Innovative body wash with strong brand presence, poised for growth in the premium segment.

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