Colin Liquid Glass and Surface Cleaner Spray 250ml - India's #1 All-Purpose Cleaner for Car, Kitchen, and Home Surfaces

Key Features: - Powerful formula that effectively cleans glass surfaces without leaving streaks - Versatile product that can be used on a variety of surfaces including car windows, mirrors, and kitchen countertops - Easy-to-use spray bottle for convenient application - Pleasant fragrance that leaves surfaces smelling fresh

For whom: - Individuals looking for a reliable and effective glass cleaner for their home, car, or office - Those who want a multi-purpose cleaner that can tackle a variety of surfaces

Pros: - Leaves surfaces sparkling clean - Easy to use with convenient spray bottle - Versatile enough to use on multiple surfaces

Cons: - Some users may find the fragrance too strong - Requires occasional buffing to prevent streaking on glass surfaces

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Colin Liquid Glass Cleaner offers versatile cleaning for various surfaces.	TOI, Livemint
Brand Strength	20	18	Colin is a trusted brand with a strong presence in Indian households.	Business Standard, Hindu
Category Momentum	20	15	High demand for household cleaning products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, Business Today
Competition	10	8	Facing competition from other established all-purpose cleaners in the market.	Business Standard, Hindu
Use-case Advantage	5	5	Effective for cleaning cars, kitchens, and home surfaces in one product.	Mint, ET
Final Market Score	100	76/100 (3.80/5)	Colin Liquid Glass Cleaner is well-positioned in the Indian market with strong brand presence and versatile cleaning capabilities.

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