CLEAR DRY Daily Intimate Wash - Women's Vaginal Hygiene Wash (190ml) - Smooths Skin, Anti-Bacterial, Prevents Infections, Restores pH Balance - No Itching/Burning/White Discharge - Brand X

CLEAN DRY Daily Intimate Wash is specially formulated for women to maintain daily hygiene. It helps in cleansing the intimate area gently without causing any irritation or dryness.
Key Features: - Smooths skin - Anti-bacterial and prevents infections - Restores pH balance - No itching, burning, or white discharge after use - Comes in a 190ml bottle for convenient use
For whom: This product is suitable for all women looking to maintain their intimate hygiene on a daily basis. It is especially useful for those who are prone to infections or sensitivities in the intimate area.
Pros: - Helps in maintaining daily hygiene - Prevents infections and keeps the intimate area clean - Restores pH balance for a healthy intimate environment - Gentle on the skin and does not cause any irritation
Cons: - Some users may find the scent too strong - May not be suitable for those with extremely sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers essential features like pH balance restoration and anti-bacterial properties.	Hindustan Times
Brand Strength	20	18	Established brand with a loyal customer base in the personal care segment.	Brand Equity
Category Momentum	20	15	Growing demand for intimate hygiene products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	8	Facing moderate competition from both established and new players in the segment.	YourStory
Use-case Advantage	5	5	Addresses specific needs of women's intimate hygiene effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the growing Indian intimate hygiene market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—