Cipla Activstart Unobiatics: Immunity-Boosting Probiotics for Adults - 10 Sachets

Product Description: Cipla Activstart Unobiotics is a dietary supplement that helps in building immunity through probiotic activity. It is specifically formulated for adults and comes in convenient sachets for easy consumption.

Key Features: - Contains probiotics that aid in improving gut health - Helps in boosting immunity and overall health - Easy to use sachets that can be taken on the go

For Whom: This product is ideal for adults who are looking to improve their immune system and overall gut health. It is especially beneficial for those who may have digestive issues or a weakened immune system.

Pros: - Convenient packaging for on-the-go use - Contains probiotics that are beneficial for gut health - Helps in boosting immunity and overall health

Cons: - May not be suitable for pregnant or breastfeeding women without consulting a healthcare professional - Some individuals may experience minor digestive discomfort when first starting to use probiotics

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High potency probiotics tailored for adult immunity needs.	Hindu Business Line, Financial Express
Brand Strength	20	10	Cipla's established reputation in pharmaceuticals sector.	Livemint, Economic Times
Category Momentum	20	15	Growing demand for immunity-boosting products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from other established probiotic brands.	Business Standard, Moneycontrol
Use-case Advantage	5	5	Convenient sachet packaging for on-the-go consumption.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Cipla Activstart Unobiatics offers a well-positioned immunity-boosting probiotic for health-conscious Indian consumers.

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