Chemist at Play 26% AHA 2% BHA 4% PHA Peeling Solution Chemical Exfoliator For Face with Glycolic Acid, Salicylic Acid, and Lactobinoic Acid - PHA Tan Off 10 Minute Peel - Dermatologist Tested - 30mL

Key Features: - Contains a powerful combination of 26% AHA, 2% BHA, and 4% PHA for effective chemical exfoliation - Features Glycolic Acid (AHA), Salicylic Acid (BHA), and Lactobinoic Acid (PHA) to target different skin concerns - Tan Off 10 Minute Peel helps to reveal smoother, brighter skin in just 10 minutes - Dermatologist tested for safety and efficacy - Comes in a convenient 30mL size for easy application and travel

For whom: - Suitable for individuals looking to exfoliate and renew their skin - Ideal for those with dull, uneven skin tone, acne, or fine lines - Not recommended for sensitive skin or those with active breakouts

Pros: - Provides a quick and effective exfoliation experience - Contains a potent blend of AHA, BHA, and PHA for maximum results - Dermatologist tested for peace of mind - Convenient travel size for on-the-go skincare routines

Cons: - May not be suitable for those with sensitive skin or certain skin conditions - Requires caution and patch testing for first-time users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High concentration of AHA, BHA, and PHA aligns with consumer preferences for effective exfoliation products.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation among dermatologists.	Brandwatch
Category Momentum	20	15	Growing demand for chemical exfoliators in Indian skincare market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar chemical exfoliators in the market.	GfK
Competition	10	6	Facing moderate competition from other chemical exfoliators with similar ingredients but lacks unique selling points.	Nielsen
Use-case Advantage	5	5	Quick 10-minute peel suitable for busy Indian consumers seeking efficient skincare solutions.	Kantar
Final Market Score	100	66/100 (3.30/5)	Highly competitive chemical exfoliator with strong spec alignment and moderate market positioning in the Indian skincare segment.

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