CamPure Original Camphor Air Purifier Automatic Freshener Refill - 225 ml - Organic Fragrance for Home, Bathroom, and Office - 2200 Sprays - Lasts up to 60 Days

Key Features: - Made with 100% organic camphor - Automatic freshener refill with long-lasting fragrance - Can be used in home, bathroom, and office - Contains 2200 sprays, lasting up to 60 days
For Whom: - Ideal for those who prefer natural air fresheners - Perfect for individuals looking to eliminate odors in their living or working spaces
Pros: - Long-lasting fragrance - Made with organic ingredients - Easy to use and refill - Can be used in various settings
Cons: - Some may find the scent of camphor too strong - Refills may need to be purchased frequently if used frequently

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-suited features for home and office air purification needs.	Livemint, Business Today
Brand Strength	20	10	Established brand with positive consumer reviews.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for organic air fresheners in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	CNBC, Financial Express
Competition	10	6	Facing moderate competition from established and new brands.	The Times of India, NDTV
Use-case Advantage	5	5	Effective for maintaining a fresh environment in enclosed spaces.	India Today
Final Market Score	100	66/100 (3.30/5)	Organic air freshener with strong feature fit and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—