Bru Instant Aromatic Coffee South Indian Plantations Premium Blend of Robusta and Arabica Beans - 100g Bag

This premium blend of Robusta and Arabica beans is sourced from South Indian plantations, known for their high-quality coffee. Bru Instant Aromatic Coffee offers a rich and flavorful experience with every sip.

Key Features: - Instant coffee that can be easily prepared by mixing with hot water - Aromatic blend of Robusta and Arabica beans for a bold flavor - 100grams bag that is convenient for storage and travel

For whom: This coffee is perfect for coffee lovers who appreciate a rich and bold flavor profile. It is ideal for busy individuals who want a quick and convenient coffee option without compromising on taste.

Pros: - Convenient and easy to prepare - Rich and flavorful taste - Premium blend of beans for a high-quality coffee experience

Cons: - Some may find the flavor too strong for their liking - Instant coffee may not suit those who prefer freshly brewed coffee

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	8	Balanced blend of Robusta and Arabica beans appeals to South Indian coffee lovers	Livemint, Financial Express
Brand Strength	20	15	Bru is a well-established and trusted coffee brand in India	Economic Times, Hindu Business Line
Category Momentum	20	10	Growing demand for traditional Indian health products	Mint, Business Standard
Price Positioning	20	18	Competitively priced for the premium quality it offers	Business Today, Moneycontrol
Competition	10	10	Facing strong competition from other established coffee brands in India	India Today, CNBC TV18
Use-case Advantage	5	3	Convenient and quick option for making aromatic South Indian coffee	The Hindu
Final Market Score	100	66/100 (3.30/5)	Bru Instant Aromatic Coffee is well-positioned in the competitive Indian coffee market.

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