Born Good Plant-Based Toilet Cleaner - 500ml - Biodegradable Arctic Air Fragrance - Non-Toxic, Eco-Friendly - Pack of 1

Born Good Plant Based Toilet Cleaner is a biodegradable and eco-friendly solution for keeping your toilet clean and fresh.

Key features of this product include its plant-based formula, Arctic Air fragrance, and non-toxic ingredients.

This toilet cleaner is suitable for those who are looking for a natural and environmentally friendly alternative to traditional cleaning products.

Pros of the Born Good Plant Based Toilet Cleaner include its effective cleaning power, pleasant fragrance, and biodegradable formula. Cons may include a higher price point compared to conventional cleaning products.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Comprehensive features align well with consumer preferences for non-toxic and biodegradable cleaners.	The Hindu, Livemint
Brand Strength	20	10	Established brand reputation in the eco-friendly product segment.	ET BrandEquity, YourStory
Category Momentum	20	15	Growing demand for eco-friendly household products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar eco-friendly toilet cleaners in the market.	Moneycontrol, CNBCTV18
Competition	10	6	Facing moderate competition from other established eco-friendly toilet cleaner brands.	The Economic Times, Financial Express
Use-case Advantage	5	5	Offers a unique Arctic Air fragrance that enhances the user experience.	Business Today
Final Market Score	100	66/100 (3.30/5)	Born Good Plant-Based Toilet Cleaner holds a strong position in the growing Indian market for eco-friendly household products.

Factor	Rating (out of 5)	Notes
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