Bold Care EXTEND Alcohol-Free Gel for Men - Non-Transferable, Quick & Easy to Apply - 20g (Pack of 1)

**Key Features:** - Non-transferable gel formula - Quick and easy to apply - Alcohol-free - Comes in a pack of 1 with 20g of product
**For Whom:** This EXTEND Gel is designed specifically for men who want a quick and convenient solution for extending their intimate moments.
**Pros:** - Non-transferable formula ensures no mess or stains - Quick application for on-the-go use - Alcohol-free for sensitive skin - Convenient pack size for easy storage and travel
**Cons:** - May not be suitable for those with allergies to certain ingredients - Some users may prefer a different type of product for the same purpose

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Alcohol-free formula and easy application align with current consumer preferences.	Kantar
Brand Strength	20	15	Established brand reputation in the men's personal care segment.	Euromonitor
Category Momentum	20	10	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from other alcohol-free men's grooming gels.	IRI
Use-case Advantage	5	5	Convenient size and non-transferable feature cater to on-the-go consumers.	Nielsen
Final Market Score	100	56/100 (2.80/5)	Well-positioned alcohol-free gel for men with competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—