Beardo Godfather Body Wash 200ml - Powerful and Energizing Men's Shower Gel with Licorice Extract for Long-Lasting Fragrance

Key Features: - Powerful and energizing body wash specifically designed for men - Luxurious lather for a refreshing shower experience - Infused with licorice extract for a long-lasting fragrance

For whom: Ideal for men who want a high-quality body wash that leaves them feeling clean, refreshed, and smelling great all day.

Pros: - Invigorating scent that lasts all day - Creates a rich lather for a luxurious shower experience - Formulated to be gentle on the skin

Cons: - The fragrance may be too strong for some individuals - May be on the pricier side compared to other body wash options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Licorice extract and long-lasting fragrance align well with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	Beardo is a well-established brand with strong recognition among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established men's shower gel brands in India.	Business Standard
Use-case Advantage	5	5	Offers powerful and energizing properties catering to men's grooming needs.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Beardo Godfather Body Wash has a strong market position in the growing men's grooming segment in India.

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