Bodywise Sunscreen Spray SPF 50 PA with SunCat DE Technology - 100ml, Protects Skin from UVA/UVB Rays, Anti-Aging - Contains Niacinamide, Red Algae, Glycerin - Fragrance Free

About the product: Be Bodywise Sunscreen Spray is a high SPF 50 PA sunscreen that is designed to protect the skin from harmful UVA and UVB rays. It is formulated with SunCat DE Technology to provide effective sun protection while also slowing down signs of aging. The addition of 1% Niacinamide, 1% Red Algae, and 2.5% Glycerin helps to nourish and hydrate the skin, making it suitable for all skin types. The formula is also fragrance-free, making it ideal for those with sensitive skin.

Key Features: - SPF 50 PA sunscreen - SunCat DE Technology for UVA and UVB protection - Contains Niacinamide, Red Algae, and Glycerin for hydration and anti-aging benefits - Fragrance-free formula - Suitable for all skin types

For whom: Be Bodywise Sunscreen Spray is suitable for anyone looking for a high SPF sunscreen that provides effective protection from the sun's rays. It is ideal for those who want to slow down signs of aging and hydrate their skin while also protecting it from sun damage. The fragrance-free formula makes it suitable for those with sensitive skin.

Pros: - High SPF 50 PA protection - Contains nourishing ingredients like Niacinamide and Red Algae - Hydrating formula with Glycerin - Fragrance-free - Suitable for all skin types

Cons: - 100ml size may be too small for frequent use - Spray format may not be ideal for precise application on the face

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative technology and ingredients cater to the increasing consumer demand for advanced sun protection.	Euromonitor
Brand Strength	20	10	Established brand with a reputation for effective skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for high-quality sun protection products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI
Competition	10	6	Facing moderate competition from established sunscreen brands offering similar benefits.	Kantar
Use-case Advantage	5	5	Convenient spray format and anti-aging properties appeal to consumers seeking easy-to-use and effective skincare solutions.	GfK
Final Market Score	100	66/100 (3.30/5)	Innovative sunscreen spray with strong market potential in India's growing sun protection segment.

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