Bodywise Niacinamide Body Wash with Salicylic Acid, Aloe Vera & Chamomile Extract for Radiant, Even-Toned Skin - 500 ml

About Product: Be Bodywise Niacinamide Body Wash is a gentle yet effective body wash that helps to improve the overall texture and tone of the skin. Enriched with niacinamide and salicylic acid, it helps to unclog pores, reduce inflammation, and even out skin tone. The addition of aloe vera and chamomile extract helps to soothe and hydrate the skin, leaving it soft and radiant.

Key Features: - Contains niacinamide and salicylic acid for exfoliation and brightening - Aloe vera and chamomile extract soothe and hydrate the skin - Helps to unclog pores and reduce inflammation - Promotes even skin tone and radiant complexion - Suitable for all skin types

For Whom: Be Bodywise Niacinamide Body Wash is perfect for anyone looking to improve the texture and tone of their skin. It's especially beneficial for those with acne-prone or uneven skin tone. Suitable for all skin types, this body wash is gentle enough for daily use.

Pros: - Helps to unclog pores and reduce inflammation - Promotes even skin tone and radiant complexion - Gentle yet effective formula suitable for all skin types - Aloe vera and chamomile extract provide soothing and hydration benefits Cons: - May not be suitable for those with very sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with popular skincare ingredients for desired skin benefits	Vogue
Brand Strength	20	10	Established brand with loyal customer base in beauty and skincare sector	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash products in the market	Retail360
Competition	10	6	Facing competition from established and emerging brands offering similar skincare solutions	Beauty Insider
Use-case Advantage	5	5	Addresses specific skin concerns like uneven tone and blemishes, meeting consumer needs	Elle
Final Market Score	100	66/100 (3.30/5)	Innovative body wash with strong market potential in the premium skincare segment.

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