Be Bodywise Salicylic Acid Body Wash 500ml - Prevent Body Acne, Cleanse Skin - Paraben and SLS Free - Pack of 2

About Product: Be Bodywise 1 Salicylic Acid Body Wash is a gentle yet effective body wash that helps to prevent body acne and cleanse the skin. It comes in a pack of 2 bottles with a total of 500ml.

Key Features: - Contains 1% salicylic acid to unclog pores and prevent breakouts - Paraben and SLS free formula is gentle on the skin - Suitable for all skin types - Comes in a convenient pack of 2 bottles

For Whom: This body wash is suitable for anyone looking to prevent body acne and keep their skin clear and blemish-free. It is gentle enough for daily use and suitable for all skin types.

Pros: - Effectively prevents body acne and breakouts - Gentle formula suitable for daily use - Paraben and SLS free - Comes in a pack of 2 for convenience

Cons: - Some users may prefer a larger bottle size for greater value

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid content and paraben/SLS free formulation align with current consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in skincare sector.	Brandwatch
Category Momentum	20	15	Growing demand for body acne prevention products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 body washes in the premium segment.	GfK
Competition	10	6	Facing moderate competition from similar salicylic acid body wash products in the market.	Nielsen
Use-case Advantage	5	5	Specifically formulated to prevent body acne, addressing a common skincare concern.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned salicylic acid body wash duo catering to the growing demand for body acne prevention in the Indian market.

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