BAKE 2 Kojic Acid Brightening Face Wash with Alpha Arbutin, Niacinamide, and De Tan for Pigmentation, Dark Spots, and Tan Removal - Anti-Pigmentation Daily Wash 100ml by BAKE

Key Features: - Contains Kojic Acid, Alpha Arbutin, and Niacinamide for brightening and de-tanning effects - Helps in reducing pigmentation, dark spots, and tan removal - Suitable for daily use - Comes in a 100ml size for long-lasting use
For whom: - Ideal for those looking to brighten their skin and reduce pigmentation - Suitable for all skin types
Pros: - Effective in reducing pigmentation and dark spots - Contains powerful ingredients known for their brightening properties
Cons: - May not show immediate results and require consistent use for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates key ingredients for pigmentation and tan removal.	CosmeticsDesignAsia
Brand Strength	20	10	Established brand with positive reputation in skincare sector.	Brandwatch
Category Momentum	20	15	Growing demand for brightening face washes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other brightening face wash brands.	BeautyInsider
Use-case Advantage	5	5	Addresses specific skin concerns like pigmentation and dark spots effectively.	Vogue
Final Market Score	100	66/100 (3.30/5)	Competitively priced brightening face wash with effective pigmentation and tan removal features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—