BAKE 2 Kojic Acid Brightening Body Wash with Glycolic Acid & Alpha Arbutin - Body Wash for Pigmentation, Tan Removal, Dark Knees, Elbows, Spots, Sun Damage - 250ml Blueberry - Men & Women

Key Features: -Brightens skin with Kojic Acid and Alpha Arbutin -Exfoliates and smooths skin with Glycolic Acid -Targets pigmentation, dark spots, sun damage, and uneven skin tone -Suitable for both men and women -Blueberry scent for a refreshing experience

For whom: -Those looking to brighten their skin and reduce pigmentation -People with dark knees, elbows, and other trouble areas -Individuals with sun damage or dark spots on their skin -Men and women looking for a gentle yet effective body wash

Pros: -Effective ingredients for brightening and exfoliating the skin -Refreshing blueberry scent -Suitable for all skin types -Can help improve the appearance of dark spots and uneven skin tone

Cons: -May not show immediate results and require consistent use -Some individuals may experience sensitivity to the active ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates key ingredients like Kojic Acid and Alpha Arbutin for effective pigmentation and tan removal.	Gartner
Brand Strength	20	10	Established brand with a reputation for skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for brightening body wash products in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar brightening body wash products in India.	Euromonitor
Competition	10	6	Facing moderate competition from other brightening body wash brands in the Indian market.	Forbes
Use-case Advantage	5	5	Addresses specific skin concerns like dark knees, elbows, spots, and sun damage.	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned brightening body wash with competitive pricing and effective ingredients for the Indian market.

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