Baidyanath Nagpur Triphala Churna with Vitamin C, Iron, and Zinc - 500 g Pack of 2

The Baidyanath Nagpur Triphala Churna is a traditional Ayurvedic herbal formula that combines three powerful fruits - amalaki, bibhitaki, and haritaki. These fruits are known for their antioxidant properties and are rich in Vitamin C, iron, and zinc, making this churna a great supplement for overall health and well-being.

Key Features:
- Contains Vitamin C, iron, and zinc
- Made from natural ingredients
- Supports digestion and detoxification
For whom:
This Triphala Churna is suitable for individuals looking to improve their digestion, boost their immune system, and detoxify their body. It can be used by adults of all ages.

Pros:
- Contains essential nutrients for overall health
- Helps in maintaining digestive health
- Supports detoxification and cleansing
Cons:
- Some individuals may not like the taste of the churna
- May take time to show noticeable effects
- Not recommended for pregnant or nursing women without consulting a healthcare provider

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Triphala blend with added Vitamin C, Iron, and Zinc aligns with current consumer preferences for immunity-boosting products.	Nielsen
Brand Strength	20	10	Established reputation of Baidyanath in Ayurvedic products.	Euromonitor
Category Momentum	20	15	Growing demand for natural health supplements in India.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 in the Ayurvedic supplements market.	GfK
Competition	10	6	Facing moderate competition from other established Ayurvedic brands offering similar products.	Statista
Use-case Advantage	5	5	Offers a comprehensive health supplement solution in a convenient pack size.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong product offering with good market fit and competitive pricing.

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