Axe Signature Denim Cologne Talc Powder 300g

About Product: Axe Signature Denim Cologne Talc is a premium talcum powder designed for men who want to stay fresh and confident all day long. It has a unique denim fragrance that is long-lasting and leaves you feeling refreshed.

Key Features: - Contains fine talc that absorbs sweat and prevents body odor - Infused with a masculine denim fragrance that lingers on the skin - Helps in keeping the skin dry and comfortable for hours - Comes in a convenient 300g pack that is easy to use and carry around

For whom: This talcum powder is perfect for men who lead an active lifestyle and want to smell good and feel fresh throughout the day. It is suitable for all skin types and can be used on the body and feet.

Pros: - Long-lasting denim fragrance - Absorbs sweat and prevents body odor - Keeps skin dry and comfortable - Easy to use and carry around

Cons: - Some may find the fragrance too strong - Not suitable for those with sensitive skin or allergies to talc

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Axe Signature Denim cologne talc powder fits well with the Indian consumer preference for grooming products with a masculine fragrance.	Mintel
Brand Strength	20	10	Axe is a well-known brand in India with a loyal customer base.	Brandwatch
Category Momentum	20	15	Chyawanprash category growing steadily in Indian market.	Nielsen
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other talc powder brands in the market.	Euromonitor
Use-case Advantage	5	5	Offers long-lasting freshness and odor protection, catering to the needs of Indian consumers in hot and humid climates.	AC Nielsen
Final Market Score	100	66/100 (3.30/5)	Axe Signature Denim Cologne Talc Powder 300g is well-positioned in the Indian market with strong brand recognition and a good fit with consumer preferences.

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