Awadh Fatafat Jeera Digestive Pills - 12 Packets of 25g Each

Awadh Fatafat Jeera Digestive Pills are a popular digestive aid that are made with natural ingredients, including jeera (cumin), which is known for its digestive properties. These pills come in convenient pouches that make them easy to carry and consume on-the-go.

Key Features: - Made with natural ingredients - Contains jeera, known for its digestive properties - Convenient pouch packaging - Easy to carry and consume

For whom: These digestive pills are suitable for anyone looking for a natural way to aid digestion. They can be particularly helpful for those who experience occasional indigestion or bloating after meals.

Pros: - Natural ingredients - Convenient packaging - Helps aid digestion - Easy to consume on-the-go

Cons: - Some may not like the taste of jeera - Packaging may not be environmentally friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains high-quality jeera known for its digestive properties, aligning with consumer preferences.	FSSAI, Ayurvedic Times
Brand Strength	20	10	Established brand with loyal customer base in the digestive health segment.	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for digestive health products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar digestive health products in the market.	Retail360, IRI
Competition	10	6	Facing moderate competition from established and new players in the digestive health segment.	Business Standard, Retail Today
Use-case Advantage	5	5	Convenient packaging of individual packets suitable for on-the-go consumption.	Packaging Digest
Final Market Score	100	66/100 (3.30/5)	Strong product positioned well in growing digestive health market segment.

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