Avvatar 4Kg Unflavoured Whey Protein: 27g Protein, 114 Servings, Isolate & Concentrate Blend

About Product: The avvatar WHEY PROTEIN is a premium protein supplement that comes in a 4kg pack. It provides 27g of protein per serving and includes a blend of isolate and concentrate for optimal results.

Key Features: This whey protein is unflavoured, making it versatile for mixing into shakes, smoothies, or cooking recipes. With 114 servings per pack, it is a cost-effective option for those seeking to increase their protein intake.

For Whom: This product is ideal for gym-goers, athletes, and anyone looking to boost their protein consumption. It is suitable for both men and women who want to support muscle growth, recovery, and overall health.

Pros & Cons: Pros: The avvatar WHEY PROTEIN offers a high protein content per serving, a good value for money with its large pack size, and versatility in usage due to being unflavoured.
Cons: Some may find the unflavoured nature of the product less appealing, and the large pack size may be cumbersome for those with limited storage space.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Balanced blend of isolate and concentrate with high protein content	HealthLine
Brand Strength	20	15	Established brand with good reputation in the fitness community	FitnessMag
Category Momentum	20	10	Growing demand for diet & nutrition products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GymRat
Competition	10	6	Facing strong competition from other established whey protein brands	MuscleTech
Use-case Advantage	5	5	Versatile serving size suitable for various fitness goals	FitIndia
Final Market Score	100	66/100 (3.30/5)	Competitively positioned whey protein with good market fit in India

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