avvatar Performance Whey Protein Powder 1Kg - Unflavoured

Avvatar PERFORMANCE WHEY PROTEIN 1Kg Unflavoured is a premium quality whey protein powder designed to support muscle growth and recovery after intense workouts.

Key Features:
- 24g of high-quality whey protein per serving - Fast-absorbing formula for quick muscle recovery - Unflavoured, making it versatile for mixing into smoothies, shakes, or baked goods

For whom:
This whey protein powder is ideal for fitness enthusiasts, athletes, bodybuilders, and anyone looking to increase their protein intake to support their fitness goals.

Pros:
- High protein content per serving - Mixes easily with liquids or food - Supports muscle growth and recovery

Cons:
- Unflavoured may not be appealing to those who prefer flavored protein powders - Some users may prefer a different protein source, such as plant-based options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and unflavoured option align well with Indian consumer preferences.	FitIndia, NutriFocus
Brand Strength	20	10	Established brand reputation in the Indian fitness market.	FitnessMag, HealthGuru
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	FitMag, HealthLine
Competition	10	6	Facing strong competition from both local and international brands offering similar products.	FitPro, NutriWorld
Use-case Advantage	5	5	Versatile product suitable for various fitness goals and dietary preferences.	FitForLife
Final Market Score	100	66/100 (3.30/5)	Competitively positioned unflavoured whey protein powder catering to diverse fitness needs in the Indian market.

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