Ashba Botanics Hydrating Shampoo for All Hair Types with Monoi Oil, Macadamia Oil, Green Tea Extract, and Rice Protein - 237ml

The Ashba Botanics Hydrating Shampoo is specially formulated to cater to a range of hair types, including straight, wavy, curly, and coily hair. It is suitable for both men and women looking to hydrate and nourish their hair.

Key Features: - Enriched with Monoi Oil, Macadamia Oil, Green Tea Extract, and Rice Protein - Helps hydrate and balance oil levels in the hair - Pack of 1 bottle containing 237ml of product

For whom: This shampoo is ideal for individuals looking to moisturize and strengthen their hair, while also maintaining a healthy balance of natural oils.

Pros: - Suitable for a variety of hair types - Contains nourishing oils and extracts - Helps hydrate and balance the hair

Cons: - Some users may find the scent too strong - Packaging may be a bit bulky for travel

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative blend of natural oils and extracts catering to diverse hair types.	Gartner
Brand Strength	20	18	Established brand with positive reputation in hair care sector.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products.	Euromonitor
Competition	10	8	Facing moderate competition from established and emerging hair care brands.	Nielsen
Use-case Advantage	5	5	Addresses common hair concerns like hydration and nourishment effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium shampoo with strong brand backing in a growing market.

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