Asaya Spot Light Sunscreen SPF 50 PA+++ UVA/UVB Blue Light Protect Depigmentation Cream for Dark Spots & Acne Marks with MelaMe Complex™, Niacinamide, Licorice - Oil-Free, Quick-Drying, Lightweight Formula without White Cast, Invisible Finish - Water

sistant Suitable for All Skin Types including Sensitive Skin.

Key Features: - SPF 50 PA UVA B protection to shield the skin from harmful UV rays - MelaMe ComplexTM helps to visibly reduce the appearance of dark spots and acne marks - Niacinamide and Licorice work together to brighten and even out skin tone - Oil-free formula that is quick-drying and lightweight - No white cast upon application for an invisible finish - Water and sweat resistant for long-lasting protection

For whom: This sunscreen is suitable for all skin types, including sensitive skin, looking to protect their skin from sun damage and improve the appearance of dark spots and acne marks.

Pros: - High SPF protection - Helps to reduce dark spots and acne marks - Lightweight and quick-drying - Invisible finish with no white cast

Cons: - May not be hydrating enough for those with very dry skin types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High SPF, PA+++, and Blue Light protection align well with Indian consumer preferences for sunscreens.	Vogue, Elle
Brand Strength	20	18	Established brand with a reputation for quality and innovation.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium skincare products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium sunscreens in the market.	Femina, Cosmopolitan
Competition	10	8	Facing strong competition from established and emerging skincare brands offering similar products.	Elle, Cosmopolitan
Use-case Advantage	5	5	Effective for dark spots and acne marks, addressing common skin concerns in India.	Vogue
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium sunscreen with strong brand backing in a competitive market.

Factor	Rating (out of 5)	Notes
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