AS-IT-IS Nutrition Pure Micellar Casein 1kg Lab-Tested Slow-Digesting Anti-Catabolic Protein Unflavoured

AS IT IS Nutrition Pure Micellar Casein is a high-quality protein supplement that is lab tested to ensure purity and effectiveness. It is made from pure micellar casein, a slow-digesting protein that is ideal for providing a sustained release of amino acids to your muscles.

Key features of this product include its high protein content, low fat and carbohydrates, and its anti-catabolic properties. This makes it an excellent choice for anyone looking to build lean muscle mass and prevent muscle breakdown during periods of fasting or sleep.

This product is suitable for anyone looking to increase their protein intake, particularly those following a resistance training program or looking to improve their recovery and muscle growth. It is also a great option for those following a low-carb or ketogenic diet, as it is low in carbs and sugar.

Pros of AS IT IS Nutrition Pure Micellar Casein include its high protein content, slow-digesting properties, and anti-catabolic effects. It is also unflavored, making it easy to mix into your favorite recipes or shakes. Cons may include the slightly higher price compared to other protein supplements, and the fact that it is unflavored, which may not be appealing to some individuals.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Micellar casein and slow-digesting properties align with consumer preference for sustained protein release.	NutritionInsight, FoodNavigator
Brand Strength	20	10	AS-IT-IS Nutrition is a recognized brand in the Indian nutrition market.	Retail360, Grocery Times
Category Momentum	20	15	Growing demand for high-quality protein supplements in the Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	PriceWatch, Retail Today
Competition	10	6	Facing competition from established brands offering similar micellar casein products in India.	NutriReview, FitLife
Use-case Advantage	5	5	Suitable for individuals looking to support muscle recovery and growth during extended periods without food intake.	FitnessPro, HealthMag
Final Market Score	100	66/100 (3.30/5)	AS-IT-IS Nutrition Pure Micellar Casein 1kg is well-positioned in the growing Indian protein supplement market.

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