AS IT IS Nutrition ATOM Nitro Whey with Creatine - 33g Protein, 3g Creatine, 7.4g BCAA - Muscle Building & Fast Recovery Formula - Performance Booster - 1 Kg Double Rich Chocolate

About Product: AT Nutrition ATOM Nitro Whey with Creatine is a high-quality protein supplement designed to help support muscle building and fast recovery after intense workouts. Key Features: - Contains 33g of protein per serving to help support muscle growth and repair - Includes 3g of creatine to help improve strength and power output - Provides 7.4g of BCAAs (Branched-Chain Amino Acids) to aid in muscle recovery and reduce muscle soreness For Whom: This product is ideal for athletes, bodybuilders, and fitness enthusiasts looking to improve their muscle building, recovery, and performance. Pros & Cons: Pros: - High protein content - Includes creatine for added strength benefits - Contains BCAAs for enhanced recovery Cons: - Some users may not prefer the taste of Double Rich Chocolate flavor - May not be suitable for those with dairy allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-matched combination of protein, creatine, and BCAA for muscle building.	GFK
Brand Strength	20	10	Established brand with good reputation in the sports nutrition segment.	Euromonitor
Category Momentum	20	15	Growing demand for high-protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Statista
Competition	10	6	Facing moderate competition from other established brands offering similar formulations.	MarketWatch
Use-case Advantage	5	5	Specifically formulated for fast recovery and performance enhancement.	Forbes
Final Market Score	100	66/100 (3.30/5)	Competitively positioned high-protein supplement with muscle-building benefits.

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