AS-IT-IS ATOM Performance Whejsonsy 1Kg with Safed Musli & Mucuna Pruriens for Faster Recovery - Double Rich Chocolate Flavor

AS IT IS ATOM Performance Whey 1Kg is a premium protein supplement designed to support faster recovery and muscle growth.

Key Features: - Contains Safed Musli and Mucuna Pruriens for added benefits - Highly bioavailable whey protein for quick absorption - Double rich chocolate flavor for a delicious taste

For whom: This product is ideal for athletes, fitness enthusiasts, and anyone looking to increase their protein intake for improved recovery and muscle building.

Pros: - Provides essential amino acids for muscle repair - Contains ingredients known for their beneficial effects on overall health - Great taste makes it easy to incorporate into your daily routine

Cons: - May not be suitable for individuals with dairy allergies - Some users may find the price point to be on the higher side

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Inclusion of Safed Musli & Mucuna Pruriens adds value for recovery	NutritionInsight, Healthline
Brand Strength	20	10	Established brand with positive consumer reviews	Brandwatch, Retail360
Category Momentum	20	15	Growing demand for performance whey protein in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	PriceWatch, RetailToday
Competition	10	6	Facing competition from established brands offering similar products	MarketWatch, RetailWeek
Use-case Advantage	5	5	Tailored for faster recovery post-workout	FitnessMag, HealthToday
Final Market Score	100	66/100 (3.30/5)	Strong product with good market fit and competitive positioning in the Indian diet & nutrition segment.

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