Arogyam Ayurveda Allergy Rakshak and Immunity Booster Combo: Chyawanprash and Ayurvedic Ghee Nasal Drops - 230g

Key Features: - Allergy Rakshak Avaleha helps in building immunity and fighting allergies - Chyawanprash is a traditional Ayurvedic formulation for overall health and well-being - Allergy Rakshak Ayurvedic Ghee Nasal Drop is effective in providing relief from nasal allergies - Combo pack for comprehensive allergy protection

For whom: - Individuals looking to boost their immunity and combat allergies naturally - Those prone to seasonal allergies and nasal congestion - Anyone seeking a holistic approach to managing allergies and improving overall health

Pros: - Effective combination of Ayurvedic products to enhance immunity and protect against allergies - Natural ingredients with no known side effects - Easy to use and suitable for daily consumption

Cons: - May take time to show noticeable results for some individuals - Not suitable for individuals with known allergies to the ingredients present in the products

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of Chyawanprash and Ayurvedic Ghee Nasal Drops catering to allergy and immunity needs.	Livemint, India Today
Brand Strength	20	10	Established brand with a loyal customer base.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for Ayurvedic health products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic products in the market.	CNBC, NDTV
Competition	10	6	Facing competition from established Ayurvedic brands offering similar immunity-boosting products.	The Economic Times, Business Today
Use-case Advantage	5	5	Addresses both allergy relief and immunity boosting in a single package.	Times of India
Final Market Score	100	66/100 (3.30/5)	A unique Ayurvedic combo offering catering to allergy relief and immunity boosting needs in a competitive market.

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