Arata Rose Patchouli Body Wash - 300ml - Long Lasting Fragrance - All Skin Types - 24-Hour Moisture - Unisex

Arata Rose Patchouli Body Wash is a luxurious and invigorating body wash that provides 24-hour moisture and a refreshing, long-lasting fragrance.

Key Features: - Enriched with the goodness of rose and patchouli - Suitable for all skin types - Dermatologically tested and cruelty-free - Leaves skin feeling soft and hydrated - Refreshing scent that lingers throughout the day

For whom: This body wash is perfect for both men and women who want to indulge in a pampering shower experience. Whether you have dry, oily, or sensitive skin, this body wash is suitable for all skin types.

Pros: - Provides 24-hour moisture - Leaves skin feeling refreshed and rejuvenated - Suitable for all skin types - Cruelty-free and dermatologically tested

Cons: - The fragrance may be too strong for some individuals - The packaging could be more eco-friendly.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting fragrance and suitable for all skin types are key features in demand.	Euromonitor
Brand Strength	20	10	Arata is a well-known brand for natural skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural body wash products in the market.	Retail360
Competition	10	6	Facing competition from other established natural body wash brands in India.	Kantar
Use-case Advantage	5	5	24-hour moisture retention is a unique selling point for this body wash.	GFK
Final Market Score	100	66/100 (3.30/5)	Arata Rose Patchouli Body Wash holds strong potential in the growing Indian natural body wash market.

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