Arata Natural Hydrating Shampoo 300ML - Paraben & Sulphate Free for Soft, Smooth Hair - Damage Repair, Moisturization, Frizz Reduction, Split End Reduction - Infused with Ginkgo, Ginger, Indian Gooseberry

This Arata Natural Hydrating Hair Shampoo is specially formulated to provide gentle yet effective cleaning for your hair without the use of harsh chemicals like parabens and sulphates. Its unique blend of ingredients helps repair damage, moisturize the hair, reduce frizz and split ends, leaving your hair soft and smooth.

Key Features: - Paraben and sulphate-free formula - Contains Ginkgo, Ginger, and Indian Gooseberry for nourishment - Helps repair damage and reduce frizz and split ends - Provides moisturization for softer, smoother hair

For those looking for a natural and gentle hair care option that is suitable for all hair types, this Arata shampoo is a great choice. Whether you have dry, damaged, frizzy, or normal hair, this shampoo can help improve the overall health and appearance of your hair.

Pros: - Free from harsh chemicals - Nourishing ingredients for healthier hair - Helps reduce frizz and split ends - Suitable for all hair types Cons: - May not lather as much as traditional shampoos - Some users may find the scent too mild

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive set of features for hair repair and nourishment.	Nielsen
Brand Strength	20	10	Established brand reputation in the natural beauty segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos.	Kantar
Competition	10	6	Facing moderate competition from other established natural hair care brands.	IRI
Use-case Advantage	5	5	Addresses multiple hair concerns in a single product, appealing to busy consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Arata Natural Hydrating Shampoo 300ML holds a strong position in the growing Indian market for natural hair care products.

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