Arata 1 Vitamin C Glow Body Wash - Softens, Evens Skin Tone, Reduces Dark Spots, No Parabens or Sulfates, Long-lasting Fragrance - 300ML

Arata 1 Vitamin C Daily Glow Body Wash is a gentle yet effective body wash that helps to promote soft and even-toned skin. Formulated with Vitamin C, this body wash helps to reduce and fade dark spots and pigmentation, leaving your skin looking radiant and glowing.

Key features of this body wash include its long-lasting fragrance, as well as its formulation without parabens and sulfates. This makes it suitable for all skin types, including sensitive skin.

This body wash is ideal for anyone looking to achieve softer, smoother, and more even-toned skin. Whether you have dry skin, oily skin, or combination skin, this body wash can help you achieve your skincare goals.

Pros: - Helps to reduce dark spots and pigmentation - Long-lasting fragrance - Suitable for all skin types

Cons: - May not lather as much as traditional body washes - Some may find the price point to be on the higher side

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin C, skin tone-evening properties align with current market trends.	Euromonitor
Brand Strength	20	18	Arata is a well-known brand in the natural skincare segment in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing competition from established and emerging natural skincare brands in India.	Kantar
Use-case Advantage	5	5	Addresses multiple skin concerns in one product, appealing to Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Arata 1 Vitamin C Glow Body Wash is well-positioned in the growing Indian natural skincare market.

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