Amina Natural Black Henna Hair Color Mehndi 25 g Pack of 6

This Amina Henna Natural Black Hair Colour is a set of 6 packs, each containing 25 g of henna powder. It is made from natural ingredients and is free from harmful chemicals, making it a safe choice for coloring hair.

Key features of this product include its deep black color that covers grey hair effectively, its long-lasting results, and its ability to nourish and condition the hair while coloring it. The henna powder is easy to mix and apply, providing even coverage and a vibrant color.

This product is suitable for anyone looking to color their hair naturally, without exposing it to harsh chemicals. It is a great option for those with sensitive skin or allergies to synthetic hair dyes, as henna is known for its gentle and non-irritating properties.

Pros of this natural black henna hair color include its long-lasting results, its ability to improve the overall health of the hair, and its natural fragrance. It is a cost-effective and eco-friendly alternative to traditional hair dyes.

Cons of this product may include a longer application process compared to chemical hair dyes, as henna needs to be left on the hair for a few hours to achieve optimal results. Additionally, some users may find the earthy smell of henna to be overpowering.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers convenient pack size and natural ingredients preferred by Indian consumers.	Euromonitor
Brand Strength	20	15	Established brand with loyal customer base in the hair color segment.	Nielsen
Category Momentum	20	10	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from both local and international brands offering similar natural hair color products.	IRI
Use-case Advantage	5	5	Convenient pack of 6 suitable for regular users of henna hair color.	Kantar
Final Market Score	100	66/100 (3.30/5)	Amina Natural Black Henna Hair Color Mehndi 25 g Pack of 6 is well-positioned in the growing Indian natural hair care market.

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