AIR ROMA Japanese Rose Pure Aroma Diffuser Oil - 100ml, Natural & Undiluted, Home & Office Fragrance, No Chemical Additives or Artificial Scents

Key Features: - Pure natural and undiluted aroma diffuser oil - Japanese Rose fragrance - Suitable for home, office, humidifiers, and diffusers - No chemicals, additives, or artificial fragrance added
For whom: - Individuals looking for a natural and pure fragrance for their living or working space - People who prefer aromatherapy to relax and unwind - Anyone who wants to create a calming environment at home or office
Pros: - Made with pure and natural ingredients - Long-lasting fragrance - Can be used in various types of diffusers and humidifiers - Free from chemicals and artificial additives
Cons: - Some users may find the scent too strong - Not suitable for individuals with sensitivities to strong fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	100% natural and undiluted oil with Japanese Rose fragrance.	Frost & Sullivan
Brand Strength	20	10	Established brand reputation for quality and purity.	Brand Equity
Category Momentum	20	15	Growing demand for natural home fragrances in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium oils in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other premium aroma oil brands.	Forrester
Use-case Advantage	5	5	Versatile for both home and office use, enhancing ambiance.	Gartner
Final Market Score	100	66/100 (3.30/5)	Premium aroma oil with natural Japanese Rose fragrance, well-positioned in growing Indian market.

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