AGEasy Max Group Premium Underpads with Layered Leak Proof Technology - 90 x 60cm - Pack of 10 - Super Soft Polymer Sheets for Bed, Sofa, and Chairs - Incontinence Protection and Surface Protection

Key Features: - Size: 90 x 60cm - Layered leak proof technology - Super soft polymer sheets - Pack of 10 underpads - Protects surfaces from incontinence
For whom: - Individuals with incontinence issues - Caregivers looking for convenient bedding protection - Hospitals, nursing homes, and healthcare facilities
Pros: - Large size provides ample coverage - Leak proof technology keeps surfaces dry - Soft polymer sheets are comfortable to use - Convenient pack of 10 for extended use
Cons: - May be too large for smaller furniture pieces - Cost may be higher compared to other options - Disposable nature may not be environmentally friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Layered leak-proof technology and super soft polymer sheets meet market expectations.	Retail Today
Brand Strength	20	10	Established brand reputation in healthcare industry.	Brand Equity
Category Momentum	20	15	Growing demand for incontinence protection products in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium underpads in the market.	Business Standard
Competition	10	6	Facing moderate competition from other premium underpad brands in the market.	MarketWatch
Use-case Advantage	5	5	Versatile usage on bed, sofa, and chairs adds value for consumers.	Healthcare Weekly
Final Market Score	100	66/100 (3.30/5)	Premium underpads with advanced features positioned well in growing Indian incontinence protection market.

Factor	Rating (out of 5)	Notes
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