Aesthetic Shine Mildly AHF Anti Hair Fall Shampoo 100ml Twin Pack

About Product: Aesthetic Shine Mildy AHF Anti Hair Fall Shampoo is specifically formulated to combat hair fall and promote healthy hair growth. Enriched with hair-nourishing ingredients, this shampoo helps strengthen the hair follicles and reduce breakage.

Key Features: - Contains AHF (Anti Hair Fall) formula - Promotes healthy hair growth - Strengthens hair follicles - Reduces breakage and hair fall - Suitable for all hair types

For whom: This shampoo is ideal for anyone experiencing hair fall or looking to improve the overall health and strength of their hair. It is suitable for all hair types and can be used by both men and women.

Pros: - Effectively reduces hair fall - Promotes healthy hair growth - Strengthens hair follicles - Suitable for all hair types - Pleasant fragrance

Cons: - May not show immediate results - Requires consistent use for best results - Some users may find it slightly drying

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains AHF ingredients suitable for Indian hair types	India Today
Brand Strength	20	10	Established brand with loyal customer base	Brand Equity
Category Momentum	20	15	Growing demand for anti hair fall products in Indian market	Mintel
Price Positioning	20	10	Competitively priced for a twin pack offering	Business Standard
Competition	10	6	Facing competition from established and new brands in the segment	Hindu Business Line
Use-case Advantage	5	5	Convenient packaging for travel and trial	The Economic Times
Final Market Score	100	66/100 (3.30/5)	Competitively priced anti hair fall shampoo with good market fit in India

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