Adidas Ice Dive 3-in-1 Men's Shower Gel 400ml

This shower gel is a versatile product that can be used as a shampoo, body wash, and face wash, making it a convenient all-in-one solution for your grooming routine.

Key features of this shower gel include its invigorating Ice Dive fragrance, which leaves you feeling refreshed and energized, as well as its pH-balanced formula that is gentle on skin and hair.

This product is designed for men who lead an active lifestyle and want a convenient and effective shower gel that can help them stay clean and refreshed on-the-go.

Pros: - Versatile 3-in-1 formula saves space in the shower - Invigorating fragrance leaves you feeling refreshed - pH-balanced formula is gentle on skin and hair

Cons: - Some users may prefer separate products for shampoo, body wash, and face wash - Fragrance may be too strong for those with sensitive skin or sensitivities to scents

Overall, the Adidas Ice Dive 3 IN 1 Shower Gel for Men is a convenient and effective grooming product for men who want a versatile shower gel that can help them stay clean and refreshed.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 3-in-1 feature meets consumer demand for convenience.	Euromonitor
Brand Strength	20	18	Adidas is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from other established men's grooming brands.	GfK
Use-case Advantage	5	5	Offers versatility and value for money to consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive positive market outlook for Adidas Ice Dive 3-in-1 Men's Shower Gel in India.

Factor	Rating (out of 5)	Notes
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Retail Presence	0.0	—
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