Absorbia XL Moisture Absorber with Activated Charcoal - Pack of 2 (900g) - 1L Dehumidifier for Rooms and Wardrobes - Fights Moisture, Mould, and Fungus

This Absorbia Moisture Absorber XL comes in a pack of 2 boxes, each containing 450g of activated charcoal. This dehumidifier is designed to absorb excess moisture in rooms and wardrobes, helping to combat issues such as mould and fungus.

Key Features:
- XL size for maximum moisture absorption
- Activated charcoal helps eliminate odors
- Ideal for use in rooms, closets, wardrobes, and more
- Helps prevent mould and fungus growth
For whom:
This Absorbia Moisture Absorber XL is perfect for anyone looking to reduce excess moisture in their living spaces, wardrobes, or closets. It is especially useful for those living in humid climates or dealing with mould and fungus issues.

Pros:
- XL size offers more absorption capacity
- Activated charcoal helps eliminate odors
- Convenient pack of 2 for greater coverage
- Helps protect against mould and fungus
Cons:
- May need to be replaced frequently in very humid environments
- Not suitable for larger rooms or spaces
- May not be as effective for severe moisture issues

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Activated charcoal and 1L dehumidifying capacity meet consumer needs.	India Today
Brand Strength	20	18	Established brand with a reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for moisture control products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Standard
Competition	10	8	Facing competition from other established dehumidifier brands in India.	The Economic Times
Use-case Advantage	5	5	Effective solution for moisture, mould, and fungus issues in rooms and wardrobes.	The Hindu
Final Market Score	100	76/100 (3.80/5)	Absorbia XL Moisture Absorber with Activated Charcoal holds a strong position in the Indian market for moisture control products.

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