3M Scotch-Brite Non-Scratch Plastic Utensil Scrub Sponge, Pack of 6

This pack of 6 Scotch Brite Plastic Utensil Non Scratch Scrub Sponges from 3M is designed to provide effective cleaning without scratching delicate surfaces.

Key Features:
- Non-scratch scrubbing surface
- Ideal for use on plastic utensils and other delicate surfaces
- Pack of 6 sponges for extended use

For whom:
This product is perfect for anyone looking for a gentle yet effective cleaning solution for plastic utensils and other delicate surfaces.

Pros:
- Non-scratch surface prevents damage to delicate items
- Pack of 6 ensures you always have a sponge on hand

Cons:
- May not be as effective on tough, stuck-on grime as more abrasive sponges

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Non-scratch feature aligns with consumer preference for utensil care.	Economic Times, Livemint
Brand Strength	20	10	3M is a well-established brand known for quality and innovation.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for kitchen cleaning products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC
Competition	10	6	Facing competition from local and international brands offering similar products.	Zee Business, Moneycontrol
Use-case Advantage	5	5	Versatile for cleaning various utensils without causing damage.	Forbes, Financial Express
Final Market Score	100	66/100 (3.30/5)	Strong brand and feature fit drive market appeal for this kitchen scrub sponge.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—