Yardley London Gentleman Gold Body Spray for Men Fresh Rosemary Mint Notes Masculine Fragrance Body Deodorant for Men 150ml

Yardley London Gentleman Gold Body Spray for Men Fresh Rosemary Mint Notes Masculine Fragrance Body Deodorant for Men 150ml

Key Features: - Features a fresh and masculine fragrance with notes of rosemary and mint - Provides long-lasting protection against body odor - Comes in a convenient 150ml size - Suitable for daily use

For whom: - Ideal for men who appreciate a sophisticated and classic scent - Perfect for those who want to stay fresh and confident throughout the day - Suitable for all skin types

Pros: - Refreshing and invigorating scent - Long-lasting protection - Convenient size for on-the-go use - Affordable price point

Cons: - May not be suitable for those who prefer a more subtle scent - Some users may find the fragrance to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Fresh rosemary and mint notes align with current consumer preferences	Kantar
Brand Strength	20	18	Yardley London well-established in Indian market	Euromonitor
Category Momentum	20	15	Deodorant market growing rapidly in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings	GfK
Competition	10	0	Intense competition in the deodorant market segment	IDC
Use-case Advantage	5	3	Long-lasting fragrance suitable for daily use	Nielsen
Final Market Score	100	66/100 (3.30/5)	Yardley London Gentleman Gold Body Spray positioned well in the competitive Indian deodorant market.

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