Yardley London English Lavender Roll On Deodorant for Women 65ml

Yardley London English Lavender Roll On Deodorant for Women 65ml

This Yardley London English Lavender Roll On Deodorant for Women is a long-lasting and refreshing deodorant that leaves you feeling confident and protected all day long.

Key Features:
- Infused with the calming scent of English lavender
- Alcohol-free formula
- Provides gentle and effective protection against odour
- Compact and convenient roll-on design

For whom:
This deodorant is perfect for women who prefer a soft and floral fragrance and want a reliable deodorant that will keep them feeling fresh throughout the day.

Pros:
- Lovely lavender fragrance
- Alcohol-free formula is gentle on skin
- Convenient roll-on design for easy application

Cons:
- Some users may prefer a stronger scent
- May need to reapply throughout the day for maximum effectiveness.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lavender fragrance popular among Indian women	Euromonitor
Brand Strength	20	15	Yardley London well-established and trusted brand in India	Brandwatch
Category Momentum	20	10	Deodorant category growing rapidly in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar deodorants in market	AC Nielsen
Competition	10	6	Facing strong competition from other international and local brands	GfK
Use-case Advantage	5	5	Roll-on format convenient for daily use	Kantar
Final Market Score	100	66/100 (3.30/5)	Yardley London English Lavender Roll On Deodorant for Women 65ml is well-positioned in the competitive Indian deodorant market.

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