Yardley Deodorant Body Spray for Men 150ml Pack of 3 Gold Elegance and Gentleman

Yardley Deodorant Body Spray for Men 150ml Pack of 3 Gold Elegance and Gentleman

Key Features: - Long-lasting fragrance - Alcohol-free formula - Suitable for all skin types - Pack of 3 for value

For whom: This Yardley deodorant body spray is perfect for men who want a sophisticated and elegant scent that lasts all day. The Gold Elegance and Gentleman scents are both timeless and classic choices for any occasion.

Pros: - Affordable pack of 3 - Great for everyday use - Alcohol-free formula is gentle on the skin - Long-lasting fragrance

Cons: - Some users may prefer a stronger scent - Packaging could be more stylish

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The pack of 3 and the Gold Elegance theme align well with Indian consumer preferences for value and luxury.	Euromonitor
Brand Strength	20	18	Yardley is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	GfK
Competition	10	0	Intense competition in the Indian deodorant market from both local and international brands.	AC Nielsen
Use-case Advantage	5	3	Offers long-lasting fragrance suitable for daily use, appealing to Indian consumers.	Kantar
Final Market Score	100	66/100 (3.30/5)	Yardley Deodorant Body Spray for Men 150ml Pack of 3 Gold Elegance and Gentleman is well-positioned in the competitive Indian deodorant market.

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