United Colors of Benetton United Dreams Live Free Deodorant Spray 150ml For Women

United Colors of Benetton United Dreams Live Free Deodorant Spray 150ml For Women

About Product: United Colors of Benetton United Dreams Live Free Deodorant Spray is a refreshing and uplifting fragrance for women. It is designed to keep you feeling fresh and confident throughout the day.

Key Features: - Long-lasting fragrance - Alcohol-free formula - Convenient spray bottle for easy application - Dermatologically tested

For whom: This deodorant spray is ideal for women who enjoy light and fruity scents. It is perfect for everyday wear and can be used all year round.

Pros: - Delightful and energizing fragrance - Alcohol-free formula is gentle on the skin - Long-lasting freshness - Convenient spray bottle for on-the-go application

Cons: - Some users may find the scent to be too subtle - The packaging could be more durable

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian women's preferences	Vogue, Elle
Brand Strength	20	18	United Colors of Benetton known for quality and style	Brandwatch, Forbes
Category Momentum	20	15	Deodorant market growing steadily in India	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the Indian market	Retail360, Business Today
Competition	10	10	Facing strong competition from established brands	Hindu Business Line, Business Standard
Use-case Advantage	5	3	Offers long-lasting freshness ideal for daily use	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned deodorant with strong brand in growing market

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