TrueWise Underarm Roll On 50ml 4 Aha Bha 2 Lactic Acid 1 Mandelic Acid 1 Salicylic Acid Controls Odour Reduces Pigmentation 0 Aluminium 0 Alcohol Long Lasting Flora Fragrance

TrueWise Underarm Roll On 50ml 4 Aha Bha 2 Lactic Acid 1 Mandelic Acid 1 Salicylic Acid Controls Odour Reduces Pigmentation 0 Aluminium 0 Alcohol Long Lasting Flora Fragrance

Key Features: - Contains 4 AHA, 2 BHA, 1 Lactic Acid, 1 Mandelic Acid, and 1 Salicylic Acid for effective control of odor and reduction of pigmentation. - Does not contain any aluminum or alcohol, making it suitable for sensitive skin. - Long-lasting flora fragrance keeps you feeling fresh all day.

For whom: - This underarm roll-on is suitable for individuals looking for a natural and effective solution to control body odor and reduce pigmentation in the underarm area.

Pros: - Contains a blend of potent acids that effectively target odor and pigmentation. - Free of aluminum and alcohol, making it gentle on sensitive skin. - Long-lasting fragrance keeps you feeling fresh all day.

Cons: - The acids in the formula may cause skin sensitivity in some individuals, so a patch test is recommended before regular use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular acids for odor control and pigmentation reduction, aligning with consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand reputation with a focus on natural ingredients and effectiveness.	Brandwatch
Category Momentum	20	15	Growing demand for innovative deodorant products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium deodorant products in the market.	Kantar
Competition	10	8	Facing competition from established brands offering similar benefits in the deodorant segment.	Nielsen
Use-case Advantage	5	5	Addresses specific consumer needs like odor control, pigmentation reduction, and long-lasting fragrance.	GfK
Final Market Score	100	76/100 (3.80/5)	Innovative formulation and competitive pricing position TrueWise well in the Indian deodorant market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—